• HELPNG TO COMMUNICATE A PERFECT UNION IN THE PROPERTY MARKET

HELPNG TO COMMUNICATE A PERFECT UNION IN THE PROPERTY MARKET

Both the web and design teams have played a pivotal role in the high profile merger of two leading estate agents in Plymouth.

Lang and Co and Town and Country have joined forces to create a powerful new estate agent brand in the city and have utilised the talents of Real Fusion to help promote the union.

Central to the work has been the design and implementation of a new brand identity for the merger.  Simple, yet bold, the styling is contemporary and designed to communicate a forward thinking company with shared ideals and values.

The branding work has been complemented by promotional literature and advertising for the launch of the merger and another key element has been the design and build of a new website, to showcase the combined quality property portfolios and other key services.

Highly interactive, and again, very modern in design, the site features an easy to use property search and imagery reflects the heritage of both companies in terms of their shared connection to the city of Plymouth.

All other key information is accessed via a simple drop down menu from the home page and alongside main sections of property types, including waterside properties and new homes, there are also links to news, blogs, market updates and detailed information on the company’s history and ethos.

Real Fusion Web Director Jeremy Yelland said: “I am delighted to say that this is a sector in which we have established a real reputation for delivering high quality branding and web solutions that have had a tangible impact on a number of leading estate agency brands in Plymouth.

“This is a key merger of two highly regarded sector brands looking to jointly consolidate their individual strength in the local market and it has been great to be a part of that process.”

Both businesses see the merger as a ‘perfect fit’ for ‘two like-minded property companies’ as they both pride themselves on being innovative and share common values and principles.

Staff say they have already developed a strong bond and are now both focussed on, and committed to, establishing Lang Town and Country as one of the leading sales and lettings agents in the city.        

 


by Jeremy Yelland | Tuesday 7th July 2015
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