• A WEB MAKEOVER FOR A LEADING HEALTHCARE CHARITY

A WEB MAKEOVER FOR A LEADING HEALTHCARE CHARITY

Plymouth-based DDRC Healthcare, one of the South West’s foremost medical charities and Centre of Excellence, tasked the Real Fusion web team with a website makeover.

DDRC Healthcare, based on Plymouth Science Park, has worked with Real Fusion for more than two years now and wanted to give its current site a new look and feel.

The makeover was also designed to improve the user experience, particularly in terms of making it both easier and quicker for visitors to access information. Real Fusion designed and built the original DDRC Healthcare website as part of a major re-brand for the charity back in July 2013.

Kathryn Slater, Marketing Manager of DDRC Healthcare is delighted with the results!

She said: It is very important to us that our website reflects the high standard of treatment, training and research that DDRC Healthcare is renowned for. The website, although created two years ago, must evolve to support a positive customer experience and for ease of booking courses and events. The Real Fusion team are very professional to work with to make these important improvements.”

The re-brand to DDRC Healthcare (from the Diving Diseases Research Centre) was required to help communicate the wider range of services the charity offers and, in particular, its increased use of Hyperbaric Oxygen (HBO) Therapy for patients other than divers.

With divers making up only a third of patients now using HBO treatment, the charity needed to rethink its identity. Alongside the fully content managed website, Real Fusion created a new brand identity, new brand guidelines and fresh marketing literature.

In November the following year, the Real Fusion web team added an online shop to the site to enable the charity to raise additional funds by selling branded merchandise.

To see the site, check out www.ddrc.org


by Ivan Bondoc | Tuesday 10th November 2015