• DESKTOP CALENDAR WILL HELP COLLEGE MAKE A BRAND CONNECTION

DESKTOP CALENDAR WILL HELP COLLEGE MAKE A BRAND CONNECTION

The design team at Real Fusion had a date with City College Plymouth – to help it to find a new approach to raising the profile of its brand.

The College has opted for a desktop calendar as part of its current marketing strategy and tasked Plymouth’s number one full service design agency to come up with an innovative design.

Utilising the new strapline message ‘Be Part of It’, the aim of the calendar is two-fold - to raise brand awareness among employers in the city and to promote the college’s courses and events programmes, as well as its other services.

The design team is opting for a clean, uncluttered look for the calendar with clever use of white space and quality and appropriate images to represent each month. The design will also enable the College to incorporate its own events calendar, as well as national holidays and other key dates in the year.

Lucy McGowan, who is leading the design project, said: “We want to ensure we find the perfect balance between a striking, simple, yet eye-catching look for every page while ensuring that we don’t compromise on the need for functionality.

“A desktop calendar is a perfect and very visible vehicle for communicating the College’s key brand messages, but you need to be able to use it for what it is intended for.”

City College Plymouth is a key element of the city’s educational provision and is focussed on empowering its students by equipping them with the necessary skills to succeed in the work place.

With a national reputation for promoting enterprise and employability, as well as science, technology, engineering and mathematics (STEM) the College is home to nearly 13,000 students and almost 1,500 apprentices.

Its mission is: ‘to be the South West's leading provider of innovative, technical, professional education and training by supporting partnerships for growth, raising aspirations and enabling wealth creation.’ 


by Ivan Bondoc | Thursday 3rd December 2015